Project Sticker Shock
Project Sticker Shock is designed to reach adults who might purchase alcohol legally and provide it, illegally, to minors. Stickers warning about the penalties for furnishing alcohol to minors are placed on all multi-packs of beer, alco-pops, and other alcohol products that might appeal to underage drinkers. The impact of the stickers is increased by media coverage of the event and by longer-lasting signs to be displayed by participating retailers. The project represents a partnership between youth, retailers, concerned parents and community members, prevention professionals, and law enforcement with the goal of educating potential furnishers, raising public awareness about underage drinking, and strengthening the deterrent effect of the law against providing alcohol to minors.
In 2005, Legislation was passed that requires all retail liquor stores in Maine to post the Sticker Shock poster in their establishment.
For information, posters, and other materials related to this program, visit the Maine Office of Substance Abuse website.