Card ME

cardme logoThe Card ME Program is a voluntary responsible alcohol sales/service program that takes an innovative approach to reducing sales of alcohol to minors and visibly intoxicated persons. The program provides managers and owners with free tools to help set norms and expectations around selling/serving alcohol at their business.

The Card ME Program provides:

  • Free information on responsible alcohol sales/service best practices,
  • Tools, including free materials, to assess and address strengths and weaknesses in a licensee’s current alcohol sales/service policy and practices,
  • Suggestions for no-to-low cost changes that can help reduce the risk of violating state liquor laws.

How is Card ME different from other programs?

Card ME is a collaborative model, based upon Community Policing principles, in which state agencies and communities assist retailers and bars to identify, implement and sustain effective responsible retailing systems. Card ME aims to increase capacity for responsible alcohol beverage sales/service at 3 levels: state, community, and licensee. Card ME also aims to replace a deterrence only model, where enforcement alone is meant to deter illegal alcohol sales, with a more proactive approach to preventing illegal alcohol sales.

Having employees participate in state-certified seller-server training is an important strategy, and should not be replaced by this program. The Card ME Program focuses on on-going education and reminders for all employees, as well as support for improving the utilization of strong alcohol sales/service policies and practices.